Barbie 50th Anniversry

(2009) - In 2009, Barbie turned 50 years old. So something big needed to be done online to celebrate her big anniversary. Recalling the Halo Believe site from a few years earlier, I thought the idea of a camera flying through a fully built model landscape was a perfect fit, considering how all of the dolls, accessories, houses, vehicles, and animals were made to be assembled together into a toy fantasy land.

The budget was considerably smaller than that of the Halo Believe site, but Barbie's own professional set designers took on the epic task of building six gigantic detailed landscapes with the dolls, accessories and all composed within.

Since the entire site was based on the interaction of this video being played in an infinite loop, I had to get creative with the site map, displaying an oval track with segments that represent a different chapter in the video, with the ability to dive into detailed content at specific interaction points during the video.

I also had the idea of creating a diorama for the timeline, but this was sadly scrapped for a fairly traditional timeline. You can see the diorama timeline in the wireframes below and imagine how the dolls and accessories would relate to when they appear in the video. A simple and fun idea, and one that I'd like to do in some form in the future.

The Barbie 50th Anniversary site received a Silver ADDY Award in 2009.
Watch 50 Years of Barbie >