TakePart

(2008) - I designed the UX and IA of the initial redesign of the TakePart website with a final wireframe document spanning 107 pages. Several months of research and discovery took place with three HTML/Javascript prototypes I built put through testing to determine the best interface.

The premise of the interface consisted of a single-column of rows of content, each row essentially just displaying a headline. Clicking a headline expanded the row to reveal the entire article or video without leaving the page. Thus, the user could browse through the articles without the disorientation that can occur from page to page reloads. This was particularly helpful since each article was related to one another, and the likelihood of wanting to read more than one of them was greater, with the alternative having to click back and forth between traditional pages.

The premise of the interface came with a lot of questions marks, but was one I firmly believed in. After a few months live, it was eventually scrapped for a more formal and common layout, yet I feel vindication in the fact that this form of interaction has since been used in popular sites around the web. A demo can be viewed with the button below, and examples of this interaction can be seen here and here.
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