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November 4, 2011

Cisco HTML5 iPad Ad

(2011) - The Weather Channel's iPad app has a media buy that allows a fully interactive HTML5-driven page to be displayed within the app. This is unique in that normally, an interactive page such as this would be built in Flash, but with the shift to the iPad platform, we're now turning to HTML5 with javascript and CSS transforms to perform the same interactivity and motion.

Clicking or dragging the slider spins the landscape left and right, and clicking to watch the videos brings up an overlay which plays the video in an iPad-viewable format.
Watch Demo >   View HTML5 Ad (works on iPad only) >

Henry Kuo has worked through a broad range of roles from code to design to user experience, involved in practically every aspect of planning, design and execution of everything digital on the web. henry@henrykuo.com